This weeks reading from The Social Media Reader was by Henry Jenkins and was titled, “Quentin Tarantino’s Star Wars? Grassroots Creativity Meets the Media Industry.” This chapter talks about consumer based media through the Star-Wars franchise. “The internet has changed the way we consume media in so many ways. The biggest way the internet has changed the way we consume media is we can now get media when we want it. Back in the days before the internet in order to watch something you had to wait for it to come onto TV but now we have sites such as Hulu, Netflix and OnDemand where we can watch movies and shows whenever we want to. As far as other media platforms go we can get newspapers and magazines online and on our phones using an app making news super accessible. Also because of the internet news and media is so instant we get our news and videos and live streams as they are happening or slightly delayed which we could never have without the internet.
Jenkins explains how fans have created their own additions to the Star Wars series even though they have received a lot of backlash from copyright control and the franchise themselves. Jenkins said, “The fan community must negotiate from a position of relative powerlessness and must rely solely on its collective moral authority, while the corporations, for the moment, act as if they have the force of law on their side” (232). Over the past few years some franchise have supported this type of fan activity while others have tried to put a stop to it fully. I think that franchises such as Star Wars need this “bottom-up” momentum because it keeps the fans engaged and it keeps them wanting more and more. If it weren’t for the fans there would be no Star-Wars franchise after all.